Industry News, Marketing News

FTC Announces Final ‘Click-to-Cancel’ Rule

Are there implications for beauty and household care brands that offer recurring subscriptions and memberships?

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By: Christine Esposito

Editor-in-Chief

The Federal Trade Commission (FTC) has announced its final “click-to-cancel” rule that will require sellers to make it as easy for consumers to cancel their enrollment as it was to sign up. Most of the final rule’s provisions will go into effect 180 days after it is published in the Federal Register. “Too often, businesses make people jump through endless hoops just to cancel a subscription,” said Commission Chair Lina M. Khan. “The FTC’s rule will end these tricks and traps, saving...

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